Dear Home Seller,

Since becoming a Real Estate Broker, I've had to find a balance between two extremes common to many sales people.

I was drawn to real estate by my belief that I could help people, and so put others first. But the way the industry worked, it seemed that you had to project confidence, knowledge, even a sense of superiority if you expected to succeed. In other words, you had to have a big ego.

I soon learned that these were the qualities of the stereotyped real estate agent. In actuality, the successful agents did, indeed, put the customer first.

In fact, they seemed to put almost everyone else first — their family, their friends, even their competition if that made for a better situation for everyone involved. In other words, they had become servants. In the truest sense, they had learned to humble themselves.

Strange words, you're probably thinking, from someone who promotes herself and her team as much as I do. But I do this not because we like to put ourselves in the limelight, but to remind you that I and my team are still here, and intend to be here for many years to come, eager to serve you like no other REALTORS® in our area. We want your home buying or selling experience to be the best it can be.

Our Marketing Material contained on our website can never take the place of a personal meeting, but it will give you a chance to know a little bit about me and my team, our beliefs and the step-by-step plan we use to get homes sold as soon as possible for the most amount of money, the least amount of time and the least inconvenience to you! At our first appointment, we want to place our full concentration on what's most important to you — your special needs and, if you're buying a home, help find the one that's just right for you. Together we will determine the highest possible price the current market will bear and why.

Our Objectives:

• To get as many agents & qualified buyers into your home as possible until it is SOLD!
• To communicate my activities, in writing, on a regular basis to you.
• To assist you in getting the highest possible dollar value for your property in the shortest period of time with the least amount of inconvenience to you.
• To constantly look for the best possible methods of exposing your property to as many potential qualified buyers as are in the market.
• To earn your repeat and referral business forever.

Our Campaign for the Marketing of Your Property:

• View your home and judge how to market your it.
• Agree on price, terms, and financing.
• ASP Designation to advise you as to changes you may want to make to your property to enhance its value.
• Arrange for professional interior/exterior photos and a virtual tour of your home.
• Develop a list of features and benefits of your home.
• Install a lockbox and have a sign and brochure box professionally installed.
• Submit your home to the Multiple Listing Service.
• Submit your listing to many International Websites:

  golyon.com metrolistmls.com realtor.com sacbee.com

  sacramento.com RindyMerrifield.com rmerrifield.golyon.com mbailey.golyon.com

• Provide an Email address on the internet (rindy@re4u.net).
• Create and Mail "Just Listed," "Pending," and "Just Sold" announcements in your neighborhood (optional).
• Keep you updated on a regular basis as to the recent sales in your area so that you know the position of your property in the current marketplace.
• Promote your home at the weekly Lyon office meeting exposing your home to the 100+ Lyon Agents at the Roseville & Rocklin office.
• Schedule a Lyon Tour of your property.
• Attend & promote your home at the weekly Placer or Sacramento Board of REALTOR's meeting.
• Schedule a Board tour of your property.
• Phone all potential buyers with details of your listing.
• Create promotional flyers for your home both inside in an acrylic flyer stand as well as outside in the brochure box.
• Flyers will be delivered to your home every Friday & Monday, or sooner, so that the box will always have flyers.
• Distribute flyers to agents and offices in the area.
• Place advertising in the Sacramento Bee, Placer Herald or the Press Tribune.
• Place advertising in the monthly Board Magazine "Home Buyers Edge".
• Hold "Open Houses" and place "Open House" ads in the Sacramento Bee (Optional).
• Follow-up on all Agent showings of your property by email.
• Create a new marketing plan and price change if necessary.
• Represent you upon the presentation of all contracts and offers presented by other Agents and help you negotiate the best price and terms for you.
• Handle details, follow up, and oversee all INSPECTIONS, MORTGAGE, TITLE, ESCROW & all other CLOSING PROCEDURES necessary to complete the sale of your home!

AND... BEST OF ALL .....

Get your hard earned equity to you as soon as possible! 

We are really looking forward to the very special opportunity to serve you in your real estate needs now and forever.

Sincerely,

Rindy Merrifield, Associate Broker